Virtual Prototyping:

The prototyping of physical products is notoriously expensive. It is also extremely difficult when it relates to intangible services or processes. Using 3D Web technology, virtual prototyping enables the cost effective creation, visualisation and collaborative discussion of products, services and processes in an online environment. This provides the opportunity for design proposals to be effectually communicated to clients and stakeholders, high volume focus groups to be instigated, complex data to be analysed and, with the integration of social media tools, global user feedback to be acquired.

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